Development/Public Relations/Marketing

Rising Above the Noise – Successfully Using Public Relations as a Marketing Tool (Chat Slides & Recording) 

02-12-2019 10:41

In February's Development/PR/Marketing Section Chat we discussed how to successfully use Public Relations as a Marketing Tool.

Discussed Objectives:

  • Recognize 5 factors to consider as you’re creating your strategy
  • Understand potential media mix and appropriate approach for each
  • Learn a successful process for finding “hooks”

The chat was facilitated by Kevin Hohnbaum, NCHPP Development, PR, and Marketing Section Steering Committee Member, Business Development Manager, Willamette Valley Hospice, Salem, OR. 

 
Ted Talk link:
Here is the Ted talk Kevin mentions about Simon Sinek and 'starting with why':

https://www.youtube.com/watch?v=u4ZoJKF_VuA


Facilitator's bio:

Prior to becoming the Business Development Manager 5 years ago for Willamette Valley Hospice based in Salem, Oregon, Kevin spent 24 years in the newspaper business as the associate publisher of a community newspaper and leading the marketing efforts of various daily newspapers across the country.

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